Corteva Agriscience, a valued partner-sponsor of TPCA, discusses 3 problems in the pest management/control industry and offer their solutions.

Corteva Agriscience™ (NYSE: CTVA) is a leading global agriculture company dedicated to enriching the lives of those who produce and consume, ensuring progress for generations to come. Established as an independent entity in 2019 following its separation from DowDuPont, Corteva combines industry-leading innovation, customer engagement, and operational execution to address the world's most pressing agricultural challenges.

The company's diverse portfolio includes advanced seed technologies, crop protection solutions, and digital services, all aimed at maximizing productivity for farmers worldwide. With a commitment to sustainability and innovation, Corteva continues to develop solutions that support both agricultural productivity and environmental stewardship.

The Sentricon System

Developed by Corteva, the Sentricon® System is a scientifically designed termite baiting solution that targets and eliminates entire subterranean termite colonies, including the queen. Introduced in 1995, Sentricon® has become the No. 1 brand in termite protection, safeguarding nearly 5 million structures across the United States.

Key Features:

• Proven Efficacy: Backed by over 100+ scientific and independent research studies, Sentricon effectively eliminates termite colonies.
• Environmentally Responsible: Sentricon is the only termite product awarded the EPA's Presidential Green Chemistry Challenge Award for its environmentally friendly formulation.
• Non-Invasive Installation: The system involves placing bait stations around the perimeter of a structure, eliminating the need for drilling or trenching, thus preserving the property's aesthetics.
• Continuous Protection: Regular monitoring and maintenance by Certified Sentricon Specialists® ensure ongoing defense against termite infestations.

Notably, Sentricon has been trusted to protect national landmarks such as the White House, the U.S. Capitol, and the Statue of Liberty, demonstrating its reliability and effectiveness in termite control.

For more information about Corteva Agriscience and the Sentricon System, please visit www.corteva.com and www.sentricon.com.

1. Customer Retention and Revenue Stability

Challenge: High cancellation rates can hinder a company's success, leading to lost opportunities and increased acquisition costs.

Sentricon’s Solution:

• Proven Effectiveness: The Sentricon® System is scientifically designed to eliminate entire subterranean termite colonies, including the queen. This comprehensive approach provides homeowners with peace of mind, encouraging long-term service contracts.
• Certified Sentricon Specialist’s Advantage: As a Certified Sentricon Specialist® (CSS), pest management professionals (PMPs) gain access to exclusive training, marketing resources, and customer education materials. This support helps effectively communicate the value of continuous protection to clients, enhancing customer loyalty and revenue stability.

2. Bundling and Cross-Selling Services

Challenge: Bundling services is an effective strategy to increase revenue and customer satisfaction. By combining multiple pest control services into one package, companies can offer comprehensive solutions that appeal to customers seeking convenience and cost savings.

Sentricon's Solution:

• Integration of Services: The Sentricon® System can be seamlessly integrated into bundled service offerings. For instance, PMPs can combine termite protection with general pest control or mosquito treatments, providing a one-stop solution for clients.
• Certified Sentricon Specialist’s Advantage: CSSs receive customized marketing materials and sales support, enabling them to effectively cross-sell services during client interactions. This approach not only increases revenue but also enhances customer satisfaction by offering comprehensive pest management solutions.

3. Employee Retention and Engagement

Challenge: The pest control industry faces significant challenges in retaining skilled technicians and fostering a motivated workforce. High turnover rates can disrupt service continuity and increase recruitment and training costs.

Sentricon's Solution:

• Enhanced Technician Productivity: The Sentricon® System's design allows for efficient termite colony elimination, enabling technicians to complete jobs more swiftly and effectively. This efficiency reduces the physical and mental strain on employees, leading to higher job satisfaction and lower burnout rates.
• Comprehensive Training and Support: Corteva Agriscience™ offers extensive training for Certified Sentricon Specialists®, equipping technicians with the knowledge and skills to handle various termite situations. This investment in professional development not only boosts employee confidence but also fosters a sense of value and belonging within the company.
• Career Advancement Opportunities: By becoming a Certified Sentricon Specialist, technicians gain access to a recognized certification that can enhance their career prospects within the pest control industry. This pathway for professional growth encourages employees to stay and develop within the company.
• Recognition and Incentive Programs: Implementing incentive programs that reward technicians for successful use of the product or for obtaining certifications can further motivate employees. Recognizing achievements fosters a positive work environment and reinforces desired behaviors.
• Work-Life Balance: The Sentricon System's efficiency allows technicians to manage their schedules better, promoting a healthier work-life balance. Companies that support their employees in achieving this balance often see improved morale and reduced turnover.

By addressing these key challenges—customer retention, service bundling, and employee engagement—Corteva Agriscience and the Sentricon® System provide comprehensive solutions that support the growth and success of pest management professionals.